Top Real Estate Agent Reveals Her Secrets To Lead Generation
In this video, I interview Spring Bengtzen, a top real estate agent who's real estate team is on pace to sell over 1,000 homes in 2022. In this video interview, she'll share all of her secrets on her lead generation strategy.
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⏱ TIME STAMPS ⏱
0:00 – Lead generation overview
2:55 – Spring's team model
7:26 – Spring's lead generation model
11:12 – Internet real estate lead generation
29:35 – Outbound prospecting for listings
38:05 – Building a personal brand on social media
42:30 – Direct mail
▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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50% conversion ratio at listing appointments sounds high in my experience for a new agent. NAR has that average at 25%. 50 contacts to secure a listing appointment for all specialty nitches…
That leaves out a LOT of details. New Expireds for example, the pick up rate is 3-4% per hour in my market. (Utah) That means 6 1/2 hours to get only 20 contacts…. And 2 out of 3 hang up at the word “realtor”. (No, I’m not exaggerating. These are actual numbers tracked). So to have 20 real conversations with Expireds (ones that didn’t hang up on you in the first 3 seconds) you’ll need to hit 6.5 hours a day for 5 days. So NEW Expireds DO NOT WORK in my market. FSBOs are a different story. FSBOs are 9-10 contacts an hour. Much much better roi. And Geo is probably 150 contacts to secure a listing appointment.
So if I could make a suggestion, perhaps you might consider breaking those nitch conversion rates out into each category, because new Expireds will bring you 0 business in the last 8 months. (Ask me how I know). 😏
Your hard work and blunt honesty is much appreciated!
Expireds in this market are tough
NAR data shows that the average agent converts 25% of all listing appointments. However – the “average agent” sells 2 homes a year – they have little to no closing skills
Of course 50% conversion is high(er) – he said those are the results after an agent takes a 90-day listing appointment boot camp
Great job Brandon as always. So much talk about being rejected when you make calls. I believe you can’t get be rejected by someone you don’t know. It’s simply a statement of fact…they’re not interested. NEXT!
Love this
Period! Who the hell cares. I’m on the phone to make money, I don’t have time for feelings.
For those who are concerned that she buys leads and not only prospecting, the point of this is to get another perspective on lead generation and business model. It’s good to hear what someone does that you may not do because then you can learn if it’s for you or not.
Good video!
Spot on!!! 👏👏
I’m a New agent in Vegas. I always find myself learning so much from your videos, great content and this video helped a lot when i was tired of cold calls and keeping my hopes up knowing it is how to keep my fundamentals alive and strong.
Bro I’m about to become an agent in vegas this month. How are you doing so far
@Lucernas Properties I got my license last month and closed one already its great depending on your brokerage. Its literally make or break based off what you brokerage offers. Im in vegas as well
Are you looking for cash Buyers or motivated sellers???
@@lucernasproperties7958 Are you looking for Lead generation expert to grow your realestate business??
@Perry B hey I just saw this lol. That’s great for you and congratulations you are killing it. I started full time nov 2022 and it’s been a month and I only had 1 rental transaction lol. How did you do it?
Hey Brandon, I’ve been door knocking and cold calling because of you. My business partner and I actually came up with a game plan to door knock on Easter Sunday. We went into this condo complex and we split up to tackle it faster. On one. Of those I got a flyer of mine ripped and thrown in my face. I stood there contemplating life for about 10 seconds and I said to myself I can’t make money if I quit here. 4-6 door knocks after that I got my first sign contract on that day literally 5 minutes after.
when you started with full effort
Awesome story
LOVE THIS. Way to go. You are strong!
Ha!!! That’s awesome!
Brandon thank you again for the value!! ❤️🙏🏼
Brandon, this is a really good interview. Thank you 🙏
Brandon, if it wasn’t for your YouTube channel, and repeatedly being exposed to it over several months before I started watching your content daily, I would have never known about and purchased your program.
That is such a smart move! Buying leads can really boost sales when done right. Just make sure to validate leads’ contact info to ensure that they are usable and working. The last thing you want to experience is to reach unreachable phone numbers and bouncing emails. Our realtor clients also buy leads for their real estate business, and they do use our verification tools to weed out bad leads. 😊
Thank you so much for this informative video!!!
Awesome interview Brandon! When you say “skills” are you referring to scripts, dialogues, objection handlers, listing presentation and the ability to consistently prospect 5 – 6 days per week hitting 20 contacts per day as you mentioned (in my case via door knocking)? Or, am I way off and it’s something different?
This video will be my life changer. Thank you so much!
Are you looking for Lead generation expert to grow your realestate business??
Such a good video. Listened to the whole thing. I’m surprised you guys didn’t chat YouTube much. Brandon are you big on YouTube for agents to generate leads?
Are you looking for Lead generation expert to grow your realestate business??
Thank you for this REAL video of telling it like it is! No sales.. no ads for a lead gen system just a real life account of what you need to do and how to do it. Again thank you. I’ll see you at the top
Are you looking for cash Buyers or motivated sellers??
Hi! New Realtor out of Miami. This video helped me so much! Gave me the confidence to cold call and step out of my comfort zone. Thank you!
Are you looking for Lead generation expert to grow your realestate business??
im a new real estate agent , i promise one day im gonna be on this show !
This is such great information. I will be starting my classes next month. Starting a career in real estate is going to refine and reform me to the person I want to be. I need to believe in myself and accept and work with reality checks.
I’ll be licensed very soon and I plan on taking my first year to make friends and build relationships. If I go door to door it will be to invite people to my barbecue. I love learning about my neighborhood and my local community and thrive on attention and friendship. Believe it or not my goal is not financial, It is 100% social. I’ve made $20,000 a year for the last 20 years and can live comfortably on that. If my relationships pay off in the future because of the value I provide, I would use it to buy myself more time with my kids.
Thanks for this helpful video. So what would you suggest are good and not annoying post to put on social media? 😊 for example if you do have a listing, should you post it? I myself am a social media slacker but I know its kind of a necessity nowadays..