This is why you’re losing listings to other agents

@ZackHagood says:

I personally believe it’s a hybrid of both sharing what you do and asking the right questions and discovering their pain. I’m not sure if there is any solidified right or wrong way to approach the listing presentation in regards to showing them what you do vs. conveying their desired outcome. I’ve used your listing presentation and it’s worked perfectly, so I’m not complaining. I know other listing presentations work for others as well, like Jordan Cohen, the #1 RE/MAX agent in the world who teaches the opposite of this and how to convey your value by what you’re going to do for the seller. At the end of the day I do believe it comes down to that seller’s gut feeling and the way you as an agent comes across as someone who is confident, enthusiastic, and actually cares about getting their home sold. I could be wrong but I know for a fact both ways work. Thank you for this Brandon, always appreciate your content and I look forward to you new listing presentation!

@patrickdgarez86 says:

I am a new agent, with 30 years of corporate sales experience. My biggest concern has been how to distinguish myself from the “pros”. Offering to set up showings in competing properties is absolute gold. Not only does it give them perspective, it also elongates the time for the agent to develop rapport, outside of the “presentation” format. When you do return back to the kitchen table, the agent now has the opportunity to ask the seller their thoughts about the properties visited. Thank you Brandon.

@theowl3756 says:

Excellent presentation about the Mule and the Magician.

Please do an interview with the coach about the tired tradition used by many agents/real estate companies that many sellers find offensive. These include:

1) Try to get the listing by acting as Mule, and talking about all the stuff can provide.

2) After getting the listing and posting the price, immediately inviting other agents/brokers to see the property and provide “feedback”, which is simply pointing out everything that is wrong with the property, and asking for lower price!

3) Telling the seller about the need for painting and staging, and even offering the seller $50,000 or $100,000 interest free loan for 60 days, which is in essence an attempt to trap the seller into selling the property at lower price, or face paying interest on borrowed money! Some sellers may fall for such traps. But unfortunately, it gives the real estate agents a bad reputation.

4) Pushing the idea of Open House for the primary reason of finding new listing.! Any experienced agent should know that Open House hardly results in selling the property, and that serious buyers will make an appointment to see a property. The Open house often brings the nosey neighbors and the criminals who want to case the joint for robbery.

@amandasmith9232 says:

Insightful video.

@quinnmorse7548 says:

Most agents has zero value and are viewed as a commodity. My whole pitch is how to build value and how we are not the same

@joseelemire3566 says:

You ’ll visit the houses without a buyer?
You tell the listing agents that you are pre visiting the homes cause your buyer is too busy to come with you?

@norislindsey8487 says:

Thanks for your time. Modest backdrop. Not to “gaudy”… cool no cheesy introduction. The ones know know. Of course will like and share video. Maybe a 20 second blurp to like and share. Some might forget, some might be cooking, some listen while in a car etc. Ive been on Youtube awhile and I still forget to like and share. But to double down, cool no cheesy introduction. and love the back drop. Nice chair, nice window nice lighting… great conversation. Thanks for your time. I actually work at Keller Williams and know Jeff Glover. Good to know yall still friends…..I might pay for coaching. Just not enough money yet.. love ya. be safe