Run Geo-Targeted YouTube Ads for Capturing Seller Leads
As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.
In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community.
You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation.
Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now!
0:00 – Intro
1:25 – News & Updates
1:46 – ChatGPT Data Analysis feature
3:51 – New Instagram Ad Placement feature
6:40 – Google My Business takes away chat function
7:25 – TikTok Ban. What's happening?
8:55 – Tips & Tactics (Tutorial)
22:30 – Outro
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.
If I run this ad, will it hurt my YouTube algorithm
Best practice is run it from a new channel. The going theory is that it does skew you analytics and confuse who your audience actually is. Unless they are one and the same.
Thank you Jason!!
Can you retarget the viewers with a second ad? Can you go over that?
Yep
SUPER helpful. I’ve been waiting for a tutorial like this
Also run those youtubes ads to link to your google business profile and you give powerful signals to google that your profile matters and is relevant. And you help spread proximity beyond your address as people on youtube can be from all over town and even out of town.
What do I do if I don’t have any listings currently??
Great content. Jason: does Google allow “micro” geo targeting, like Meta used to? Like if I wanted to only target my suburban area that is about 1-2 mile radius?
They will theoretically let you target what’s called a privacy-safe radius, which has to do with population density and so it’s not a one size fits all. They also let you, in some cases, target subdivisions and neighborhoods so long as those are searchable and findable in the list of available areas when you’re sifting through the geography section.
🎉THANK YOU!!🎉
Love ❤Love ❤Love – I’ve shared it with my VA to use to take our Ripleys Luxury Real Estate channel to the next level! Thank you, Jason! You are freaking amazing! 🎉❤
I have started this and it’s been a week and so far so good. No leads yet but the views and impressions are very good.