Real Estate Cold Calling: Nail the first 20 seconds (Script Download)
Download all my free real estate scripts and the 60 Day Challenge for real estate agents in the free courses at REAL ESTATE COLD CALLING: NAIL THE FIRST 20 SECONDS
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Ricky Carruth is a real estate agent, speaker, author and real estate coach. He started selling real estate at 20 years old in 2002, became a self-made millionaire by 23 and bankrupt by 25. During that time, he read over 100 books searching for the reason he lost it all. After realizing the problem he started building his business the right way by valuing relationships over transactions. Since then, he hit #1 for RE/MAX in Alabama twice selling over 100 properties a year since 2014. Ricky still sells full time and started real estate coaching agents for free in 2017. He mission is to share what he learned from his downfall in hopes to reduce the failure rate in the real estate industry.
I hope this video really helps you crush the first 20 seconds of your cold calls. Like the video, follow my FB page and Subscribe for your chance to win a signed copy of my book. Comment below “Done”.
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Done!
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DONE!!! I needed that explanation of the reason why you said what you said when, in a step wise format. I definitely was saying too much! I agree and also think every second is important. Nobody has been this helpful with cold calling in this detail and this much honesty for me, for this I thank you so much!!!
Done 😎
I look forward to making calls now. With your scripts there is no pressure and ppl are very receptive. Thanks RC!
No problem, Thank you!
Done! Thank you Ricky! I started making calls last week and the 7th call I made I got a hot lead!! Awesome content😊
Thanks, keep crushing it!
Thank you Ricky. Always dropping gold nuggets to help our industry and fellow realtors! I love how your coaching is actual hands on and you do the actual work. You walk the walk and talk the talk. Most coaches out there don’t practice real estate anymore or at all. You don’t give fluff or puff smoke up our you know what! Your no pressure, genuine, and honest way to talk to our SOI and clients brings an organic feel to our business that has been stripped away by all the techy-fluffy-make you feel good about being passive in this business. Thanks a million!
I have both books now it’s time to read them 😊 Thanks Ricky !
Dive in
Thanks for this! I did my first day cold calling as a new agent today. I tried it my way by getting straight to the point, then when that wasn’t working I found your video. After trying this method, I got two leads in under an hour. What I want to know is, how should I respond to another real estate agent I call who’s incredibly rude and annoyed? Our dialing system filters out people who are on the do not call list, but not other real estate agents in the area.
Don’t let it get to you bro. It’s ok. Keep going. Don’t worry about them…
Thank you Ricky for this very helpful video. I am getting myself started as a real estate agent and I did not realize that phone calling was such an important part of the job. When you are cold calling, is it with the goal of getting seller leads mostly (knowing that it could also be buyers lead) or is it with the goal of getting seller AND buyer leads? I am based in Thailand where I don’t yet speak the local language and I am wondering if this strategy could be applicable here. Jeremie
Absolutely…I want to help them how every I can…buying or selling
Great material. I love the psychology behind this. Every call’s going straight to business. No one’s really taking the time to find out how this person is doing. By asking how they’re doing and throwing in just a dash of the small talk about the weather, you’re not only acknowledging the human behind the business mask, but you’ve just excluded yourself from the pack.
You’ve become a sight for sore eyes so to speak, on what might have been just another lifeless day at the office. But even if the person on the other end is not interested in this type of engagement, you’re still the one person who actually TOOK THE TIME to care about how they were doing on a personal level and that type of GENUINE friendliness is hard to forget regardless of how pressed for time this person is.
Sometimes “No” doesn’t mean “No” it just means “Not now”.
And who are they going to remember? 😉
Exactly…there you go
I love the assumptive opening and ice breaker approach to your questions.
I’m going to add to my script.
Hi John? This is Jerrel how are you?
Response & Reaction
1) Good = Glad to hear! Are you looking forward to the end of summer so things can cool down? Me too. Well i don’t want to take up too much of your time but I purchase properties in your area and was wondering if you’d recently considered selling your home?
2) I’m ok/Ive seen better days = well John I hope I can make your day better. I dont want to take up much of your time but ive recently purchased property in your area and wanted to know…
3) I’m terrible = im sorry to hear that (or) sorry to hear about ______. I (can only imagine/completely understand) what you’re going through. Well John I think i may have some good news for you. I buy and sell homes to help homeowners quickly get out of difficult situations. I was wondering if you’d recently considered selling your home?
#letsgooo
Jerell thank you for this brother
on the third one, do you think it is a good idea to ask the prospect if he recently considered selling his home? Because the prospect probably has not considered to sell his hoome and he will say no.
I have no experience with cold calling, and this is a great sample. I will try this on my first call.
The intro is THE MOST CRUCIAL part of the call… love seeing how you are nailing it! #letsgooo 💎
Thanks James!
Extremely helpful! IM MOST DEF GOING TO TAKE OVER THE REAL ESTATE GAME!!!
Can’t wait to see it. You better let us know when it happens
Hey Ricky love your videos. They seem to help alot and I’m not even in real estate! I was wondering if the third part (about the weather) would still work well if you call businesses? I feel like the Decision Maker would feel like I’m. Wasting their time. (I sell HVAC systems to new home Builders at the subdivision scale)
Absolutely
Hi Ricky, I am new to the business and I really really appreciate this as I have learned a lot. Thanks again and more power to you!!! And yes, I have now have you as my Real Estate Hero.
Hey Ricky! I am new to real estate and I’ve been watching your videos nonstop. They have taught me a lot especially about cold calling. I am making my very first call today and I wrote a script by using notes I have jotted down from your videos.
Awesome. Keep going
How did it go?
How did it go?
Hey Ricky! Just started your course and I’m already feeling pumped up! Rookie question – how do you reply to “How did you get my number” question? Obviously you got the number from a service but that might make the potential lead uncomfortable or exposed knowing that as agents we can get their numbers. Also have you ever had your number flagged as a “Potential Spam Call?”
“i’m not even sure how my marketing department gets numbers, but hey if you were to ever move or sell or something like that, is their someone in town you might work with? ..no? (continue with script)
Great video, thank you so much! I am about to cold call to get more agents for my transaction coordination business, everything applies pretty much!
Came here because I have a job opportunity becoming a call center employee for a big real estate company in the states and this helped a lot , wish I could get more info or tips but overall thanks for the first homework for me hehe 😊
I am new here — and a rookie agent in Kentucky, first year. I am so excited to binge these cold calls.
Thanks bunches for the content.
Good luck, you’ve got this!
Bro, thank you, very simple yet legit stuff !
I’ve been nervous on making cold calls but you just gave me a reality check. I was being selfish. Not thinking about my family and our future. Thanks for the advice and I will keep watching and learning.