Facebook Ads for Realtors Just CHANGED… 5 Things You NEED to do IMMEDIATELY
🆘 MAJOR ANNOUNCEMENT 🆘 Facebook / Meta just changed the Special Ad Category Housing & Special Ad Audience Real Estate so you can NO LONGER RUN ADS like you used to. When it comes to Facebook Ads for Realtors / Facebook Ads for Real Estate Agents… there are 5 KEY THINGS you need to do RIGHT NOW to combat the changes to the Facebook Special Ad Category.
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Mike Sherrard is a global team leader & licensed Real Estate Agent at eXp Realty 2023:
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Mike! Every video you challenge me to push the boundaries of my mindset!💫🌟 You help to bring ideas I’ve been going over and help me to bring it full circle. I’ve ways had difficulty with launching FB ads but I think the real nugget goes beyond FB which as you’ve said- VIDEO and this is where my focus will be!! Love your content!! And keep it up!❤️👍🏾
You always provide sage advice Mike. I am delving into video and it is not easy for me to adapt. Just learning how to edit a video can be an overwhelming event. I have invested in Roxio and tube buddy and these become other educational experiences to fine tune my branding.
Thank you for pointing this out! This will save people so much time, effort and resources 💯
Mike I think the changes have been taking place however the announcement is just coming out. I’ve noticed since mid July that my Facebook ads have not yielded the same results as previous months dating back to last year and I’ve been using the strategies you talk about. IG has also made changes in the way reels are being delivered to audiences. When I’m running ads and making reels the same way since the early part of this year but since summer my lead volume has been low, I knew Meta was making changes in the background.
Thank you so much for confirming what we knew was coming. Pointing out effective alternatives for budget-minded (or limited) realtors. And pointing out the silver lining for those who make it through. Fair winds and following seas my friends…
💡Great video, always incredible content
i didnt even know about the Fb update until you brought it up. broad search has been great for us and we’re slowing making the transition to more video.
Consent content has been key tho 🗝
Buying your first class is what allowed me to thrive during the 2020 pause, didnt know you had a follow up 👀🤙🏼
Hey Mike, Thanks for the heads up. I’m curious to know how this would impact a re-targeting strategy. Most of my budget goes on retargeting from my organic content (mostly “video-views”). I have had to label the special ads category, but at least it was hitting only warm audiences. thanks!
Hi Mike, great insights again as usual mate. Do you think this will cause Facebook to lose market share in the advertising space? I need to start learning the other ad platforms asap.
Thank you! I love going into this change with a plan, and you laid it out for me.
Thanks for this major announcement Mike! At least we are being aware of the changes happening with Facebook! Continue to keep us updated!👊🤗
This video has given me more information than most and I’m ready for the switch, change, whatever you want to call it. Always look at change in a positive way!
Solid video Mike. Here’s my 2 cents:
Marketers who adapt, will win. FB is shifting, and has been shifting for years towards broader targeting. This means your focus should be much heavier on your ad creative. If your ad is GOOD, Facebook will find your audience for you, and show them your ad. If you can’t be profitable on one platform, you will likely be disappointed by trying a different one from my experience. Hope this is helpful for anyone reading 💪🏼
I definitely agree, but while people feel things are shifting, I don’t really believe so. Because even years back if you had a solid offer and ad, it would literally carry your ads for you. Targeting interests would just slightly make things cheaper (sometimes). It’s still the same today with ad and offer being #1, FB is just putting rules in place that require marketers to think about this approach more than before.
Always great stuff Mike! Saves us all a ton of time, and earn more clients.
So far these updates haven’t really caused any issues for us. FBs algorithm is very good so it really doesn’t rely on targeting anymore it relies on your ad and offer, and FB will optimize for your ideal viewer. Still getting $2-$3 CPL which of course isn’t 17 cents, but it’s still good compared to other industries and really all you need is one deal to come from it and you are solid. Youtube ads I haven’t tried yet, that is something I may try
I have just joined EXP and it’s a big learning curve with all the new processes etc but what is fantastic is the marketing content that give to agents to use and the helpful information
. Thanks for the video now for me to make videos🤔
Hey Mike, with FB eliminating custom audiences in October, how will we be able to do any retargetting? Aren’t custom audiences built based on people clicking on an original ad and then building up that file / audience to retarget with other ads? So are you saying this will no longer be allowed or am I getting things mixed up?
This is a great question
Mike, I’ve benefited big time from your free content when running ads in the past.
Your channel is pivotal in understanding new changes to social platforms criteria.
Thanks for all you do.
Looking forward to getting my hands on your social training as soon as I’m able.
Apprecichya brother! ( :
As FB shifts… So do we. There’s always a work around. Thank you Mike!
Mike, thank you for putting out this content. I’ve been able to get some traction on lead gen and it’s been great. The more I watch your videos the more I’m growing my business.
This is my first time watching your content. I’m all too experienced in FB’s ever changing advertising rules. I just finished a campaign where I let FB “choose the best” place to promote a listing. It included 3 photos and a video. I ran it for a week at $5/day and it was viewed almost 34,000 times. It DID NOT produce leads. But advertising it in Market Place did. Looking forward to more of your content to make the most out of these changes!