Agent Attraction – The Secret to Recruiting Real Estate Agents [RE|CEO Ep.5]

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In this eye-opening episode, Mike shares the strategies and mindset that propelled him to become the #1 agent attractor at eXp Realty. From building a magnetic personal brand to creating a system that delivers value at scale, he unpacks the secrets behind attracting top talent and fostering a thriving team in one of the most competitive real estate environments.
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🚀 MUST WATCH Lead Generation Videos
Facebook Ads Tutorial →
Google Ads Tutorial →
YouTube Content Workflow →
Ranking #1 on YouTube →
Building Your Personal Brand →
Videos That Get LISTINGS →
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📈 Must-Have Tools For Content
VidIQ (for ranking on YouTube) →
Riverside.fm (for high-quality interviews) →
Opus Clip (for repurposing content) →
Submagic (for editing short-form) →
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📸 My Recommended Video Equipment

🔥 My Current YouTube Set Up
Sony a7S3 →
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🔥 Beginners Recommended Set Up
Sony a6600 →
Sigma f1.4 16mm →
Blue Yeti Mic (recording at home) →
DJI Wireless 2 (recording outside) →
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🎬 Timestamps
00:00:00 Introduction
00:04:32 Starting the Journey
00:09:45 Big Wins vs. Small Steps
00:17:38 Winning Over Skeptics with Logic
00:26:49 Overdelivering Value That Lasts
00:31:40 Lessons From Becoming #1
00:43:39 Future Goals and Helping Agents Thrive
00:53:11 The Secret Sauce to Attraction
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