Why Most Realtors FAIL on Social Media… Do THIS Instead [2025 STRATEGY]

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After coaching over 6,000 real estate agents on how to leverage social media, I’ve seen the exact mistakes that cost agents thousands in lost commission—and the proven strategies that generate consistent deals for free. In this video, I break down the five most common mistakes that keep agents stuck and the eight principles that every top-performing real estate creator is using to crush it on platforms like YouTube, Instagram, and TikTok. Whether you're just starting out or trying to scale, this will help you build a brand, attract the right clients, and turn your content into closings—without spending a dollar on ads.
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🎬 Timestamps
0:00 – Intro: Why Social Media Isn’t Working for Most Realtors
1:45 – The #1 Thing Agents Get Wrong About Content
4:10 – Mistake #2: Posting Without a Clear Strategy
6:00 – Mistake #3: Talking Like an Agent, Not a Human
7:50 – Mistake #4: Ignoring Platform-Specific Best Practices
9:30 – Mistake #5: Creating for Peers, Not Potential Clients
11:15 – The 8 Principles Top Real Estate Creators Live By
13:00 – How to Build a Brand That Attracts Clients
15:30 – The Content That Converts: What to Post and Why
18:00 – Turning Social Media Attention into Actual Deals
20:00 – Final Tips for Scaling Without Paying for Ads
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