How to Set LISTING APPOINTMENTS Using My New (FSBO SCRIPT)

In this video, I’ll teach you how to set listing appointments using my new FSBO script! Subscribe to learn more FSBO Scripts and how to get FSBO listings:

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

For sale by owners are one of the best ways for real estate agents to get new listings, however, most real estate agents are using the wrong FSBO scripts. They try to pressure the for sale by owner to list their home at the wrong time. In this video, you get the new Brandon Mulrenin FSBO script.

In this real estate coaching video, Brandon will teach you the best FSBO script to use that will help you to set actual listing appointments, not just FSBO preview appointments. My old FSBO script taught you how to set FSBO preview appointments, this FSBO script is designed for you to set a fully qualified listing appointment on the very first will.

When you learn this new FSBO script, you’ll be able to position yourself to get FSBO listings much easier and without having to deal with so many objections that most agent have to deal with when prospecting for sale by owners. There are so many FSBO scripts for realtors but most of them are based on old outdated, high pressure sales tactics that no longer work with the consumers of today.

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  • @BrandonMulrenin says:

    Watch this video next where I use this script to set FSBO appointments live: https://youtu.be/t8Q8s81XBaA

  • @reid4843 says:

    This is perfect timing. It felt like all the previews I was going on were selling regardless. Previews definitely work in a more “normal market” to let the prospect feel the pain of not selling. But you’re completely right with going for this change in our current market, awesome that you’re ahead of the curve either way. 🙏‼️

    • @BrandonMulrenin says:

      We always need to be adapting to the market regardless of what the market is going! 👊 Try this out and let me know how it goes

  • @SuperSamNYC says:

    Love it Brandon. I love the confidence you put in that script, made me wanna start calling right now. Thank you

  • @christopherdias1836 says:

    Great scripts Brandon. How does your program and scripts change for Canadian agents? I’m still new and taking the course but heard FSBO’s are considered soliciting and illegal in Canada.

  • @sergioca_rod3195 says:

    This one was really nice, HOWEVER, can we discuss the content of that Backup plan? I mean, I do not live in the US, so many of your tools and tipps do not apply in Europe (we do not have access to so much personal information for legal reasons). So what is in your plan that a FSBO can not do on his/her own? Many thanks for your videos Brandon

  • @lorenzoechevarria8711 says:

    Very good script. Sounds nice, smooth and it keeps the prospect talking. As the agent you get very important information. Thank you for sharing.

  • @janicenagao7409 says:

    People like you, Brandon are revolutionaries. Hope you’re blessings are beyond measure.

  • @rothsteinc2942 says:

    Hey I love your videos. Do u have a script for the first meeting if we get the appointment ?

  • @arizonanative7409 says:

    Nicely done, I will type it out and use it. Makes more sense than others I’ve been studying.

  • @jeevankang705 says:

    What is the success rate on average? If I go on 100 appointments and do the right followup, how many listings can I expect over the next 2-3 months with this program? Thank you

  • @FarahPiper says:

    Amazing! Thank you Brandon.
    Once you help getting the listings, now what?
    Do you also help selling it? Or not because you’re in another MLS?
    Thank you for your response

  • @scotterickson6332 says:

    Thanks from Canada for this script, I’m adapting it to use to sell digital marketing services. I want to do some cold calling, but I have a tendency to be way too verbose, and not engaging enough using questions. So this will extremely help with that. Your scripts are short and snappy and explain what the motivation behind these realtors questions, and the customers answers are, so it helps a lot. 🙂

  • @jacobwells2896 says:

    Love hearing about new ideas. Have you tested this script to see what the results are like? Also, does anyone want to start an accountability group to practice scripts?

    • @BrandonMulrenin says:

      Absolutely! We’re using the script everyday and so are the 500 agents in our coaching program. It’s working really well.

  • @alanatlrealtor says:

    Hi Brandon, what is your FSBO backup plan? Would like to implement that in my market. Thank you.

  • @averyhernandez7299 says:

    Hey Brandon great video! Quick question. What should the “back-up” plan consist of? would it be a CMA?

  • @brandonsantoyo3431 says:

    I like how organic this script is. Awesome leveraging

  • @Armandofrancorealtortrainer says:

    Glad to hear someone else is using this phrase, I’ve been teaching “I’m a local realtor” as well for the last 7-years, it is a completely different approach and you are right Brandon that also eliminates the question of “which area do you work most”. Another phrase we use to get an appointment with a FSBO once we know they are realtor friendly is, “You know Mr./Mrs. FSBO if I were you I would do the same thing, would you be home later today say 6:15 pm, I’d like to come by and get a copy of your sellers disclosures”. This gives you the opportunity of get in the home, preview it, get a face to face, and most times they do not have the disclosures, which allows you to start building value because you have copies and will provide one right on the spot.
    Great work Brandon.

  • @ohheyalan123 says:

    How do you transition from “viewing for a potential buyer” to “let me list for you” once you view the property and they’re expecting you to bring them a buyer?

  • @belleningful says:

    I totally love this vid! I’m from the Philippines and I cold call for 12 different realtors a day. I watched your vid 2 days ago and guess what? I was able to set 5 appointments in 2 days!!!! ❤ And for me that’s a lot for non-US Citizen ISA ❤️ Thank you Brandon for your suggestions!

    • @ShaneWise_LuxuryHomes says:

      Let’s talk about your ISA services. Contact me directly for an interview for an appointment setting position.

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