How to handle sellers who want to over price their home
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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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This was great! 😂😂 So guilty of being “that agent” lol
This was excellent. I realized I should slow down and use Socratic method as soon as I feel pushback. I am completely guilty of being befuddled that they didn’t see the obvious clear price based on all the facts. PS they have dropped the price $5000 as of today. I said 15,000 more in they will finally see the light??😂😂😂
They flat out refused to go tour at the comps with me Before they listed.
Price bracketing could really hammer down the point as well.
This is a good framework, and probably the best chance of getting it priced correctly, but in my market, the overwhelming majority are responding with, “we don’t have to sell if we don’t get the price we want”. This is true of both the fsbos and expireds I talk to. This isn’t a small percentage. It’s the magority…